US Latino outfit Maya Entertainment will develop, produce, and distribute the slacker comedy Hollywood Players written and to be directed by Joaquin Perea.

Casting is underway in time for a February 2009 start date and a fourth quarter release on the story of two brothers in east LA who get themselves into trouble when they videotape a suspicious transaction that accidentally gets released on the web.

Robert A Parada of Streetwise Entertainment and Maya's development executive Sandra Avila will oversee production while Maya Entertainment founder and chairman, Moctesuma Esparza will serve as executive producer.

'Joaquin is an incredibly talented writer-director and we couldn't be more pleased to have an opportunity to collaborate with him on Maya Entertainment's first in-house production,' Avila said.