UK PR agency McDonald & Rutter has appointed Philip Roseto launch a new marketing division at the company.

The new division will aim to give marketing support forfilms in production, develop sales materials for films attending film-marketsand handle key aspects of UK distribution marketing campaigns.

Rose joins from Fox Searchlight where he managed thedistributor's releases in Europe. He handled the sales, distribution andmarketing of a range of films including Danny Boyle's 28 Days Later, JimSheridan's In America, Alexander Payne's Sideways, Woody Allen's Melindaand Melinda and Bill Condon's Kinsey. Prior to that Roseworked at Intermedia Films and Columbia TriStar.