Film Movement and Shooting Gallery founder Larry Meistrich has launched the New York-based production, financing and distribution company Nehst Media Enterprises.

Meistrich has partnered on the venture with and Chemical Records creator Ari D Friedman. The initial roster of titles and products will be announced shortly.

Dana Offenbach is named president of the production group, while former Miramax and Focus Features executive Bill Keys has been appointed president of distribution, and Fusion Media founder Jeff Silverstein will serve as head of the web content and consumer network.

'Nehst (pronounced 'next') will create features, television, direct-to-web content, and unique spin off products and services with a special emphasis on the strong connection to the consumer,' Meistrich said.

'Next generation content production, distribution, and technology will be the foundation of the new company,' commented Friedman.

Meistrich produced such films as You Can Count On Me, Laws Of Gravity and Belly.