Michele Garra has been promoted to the newly created position of senior vice president of Asia Pacific for Sony Pictures Home Entertainment (SPHE).

Sony's former managing director of Australia and New Zealand will move from Sydney to the studio's Los Angeles headquarters in Culver City.

Reporting to executive vice president of international Matt Brown, Garra will oversee all business functions in the key and expanding markets of Japan, Australia, New Zealand, India and Korea.

Brown praised Garra's role in 'our very successful Australian operation for over a decade' and welcomed the promotion as 'the growing home entertainment business of the emerging economies in Asia becomes an important revenue source for our business.'

During her 15-year tenure at SPHE Garra has played a key role in developing the home entertainment market in Australia and New Zealand and presided over the launch of DVD in 1998 and Blu-ray in 2007.

Garra also served in a senior marketing position at SPHE as she did previously at Village Roadshow.