The 24th MIPCOM recorded a small overall increase in attendance from 2007, but with a significant increase in attendance from the so-called METRIC countries, the Middle East, Turkey, Russia, India and China, as well as the Ukraine.
MIPCOM 2008 saw a small year on year increase in attendance, with overall attendance up by 1.6%, but with attendance from some areas and industry sectors up substantially.
The number of international buyers in particular was up 7.2%, with over 300 new buyers attending.
In addition the number of attendees from emerging markets showed strong progression: Russian attendance was up 39.6% (377 participants); the Ukraine up 30.5% (111); the Middle East up 34,7% (419); China up 19,5% (141); and Africa up 18,5% (135).
Several other territories also had a significantly stronger presence, notably in Europe with Spanish attendance up 19.6% and German attendance up 10%.
'With the growth of the METRIC countries (Middle East, Turkey, Russia, India and China), MIPCOM is now more than ever the market for professionals who want to negotiate business with new territories and develop content for all platforms,' said Paul Johnson, Director of Television at Reed MIDEM. 'That's why this year we put several tools in place to help with that, such as our MIP Accelerators matchmaking events. We will be enlarging them at MIPTV 2009.'
Over four days, there were 32 MIPCOM conference sessions with more than 100 speakers. This included seven keynotes from top-level executives and experts including Chad Hurley, founder and CEO of YouTube and Michael Eisner, former CEO of Walt Disney and founder of The Tornante Company.
Jude Law, Jeremy Gilley, Adrian Grenier, Jane Seymour and Neve Campbell, Sebastian Koch and Stephen Campbell Moore all attended the market.