Box officetracking company Nielsen EDI is expanding the roles of two key executives as itcontinues to develop its data support services.

Senn Moses willexpand his responsibilities, as president of Nielsen cinema and homeentertainment to oversee domestic business and operations, while Nick King,president of Nielsen Entertainment International, will now also overseeday-to-day international activities.

The LosAngeles-based Moses and London-based King will play a significant role in thedevelopment of new product and data collection systems.

'I am confident intheir ability to take [the company] to the next level both domestically andinternationally in the constantly evolving Motion Picture and digital contentdistribution environment,' Nielsen Entertainment president and chiefexecutive officer Andrew L Wing said in a statement.