Toronto-based Multiple Media Entertainment and new Vancouver-based production, acquisition and distribution company Pacific Northwest Pictures have launched distributor Cross Country Entertainment (CCE).

Based in Vancouver and Toronto, CCE will seek to acquire all rights to theatrical titles and will distribute through its Cross Country Releasing (CCR) unit.

The first all-rights Canadian acquisition is Atlas Shrugged: Part 1 based on Ayn Rand’s objectivist treatise. Paul Johansson directed from a screenplay by John Aglialoro and Rand. The film opened in the US last Arpil and grossed $4.6m.

CCE presidents are Multiple Media CEO Michael Taylor and Pacific Northwest president Zanne Devine. Multiple Media svp of sales and acquisitions Jennifer Graham will also take on the role of CCR vp of sales and acquisitions and will be based in Toronto.

Pacific Northwest’s vp of development and production Emily Alden Emily takes on additional responsibilities as CCE vp of development and production in Vancouver.

Devine, Taylor Multiple Media chairman Drew Craig and Myriad Pictures CEO Kirk D’Amico comprise the board. Myriad will have first opportunity to look at titles for international sales.