DDA PR’s Dana Archer has been promoted to senior-vice president and will head up the company’s new Los Angeles office.

Archer joins the six-person DDA executive board, reporting directly to company owners Lawrence Atkinson and John Stannard.

In her first initiative Archer has promoted Christelle Dupont to senior publicist and Clifford Ng to international publicist, also creating a new business coordinator position which will be filled by Manuela Ruggeri.

Senior staff members vice- president Mariangela Hall and global operations manager Kimberlie Traceski continue in their roles within the team set-up.

“We felt the time was right to appoint a new leader for our North American operation and in the short time Dana has been with us she has demonstrated exactly the kind of dynamic management style that we recruited her for,” Atkinson and Stannard said in a joint statement.

“[Archer] is the perfect person to help build our global brand and to lead our LA team into the new decade,: Stannard said.

Archer joined DDA PR in March 2009 as vice-president of corporate entertainment, from Weber Shandwick.