Martin Backlund

Source: Prime Video

Martin Backlund

Amazon executive Martin Backlund, the former London-based head of content for Prime Video UK and Nordics, has taken up the newly-created position of managing director for Prime Video Nordics.

He will work with the Nordics Originals team, headed up by Karin Lindström, the content acquisitions team, led by Andreas Hjertø, the channels team and future customer features.

Backlund will oversee investment, programming, marketing, and partnerships for Prime Video Nordics content offering, including both acquisitions and local originals. He will continue to be based in London.  

Amazon said in a statement the new role “signals Prime Video’s continued, long-term investment in the Nordics”.

Tushar Jindal, head of movies for Prime Video UK, will step into the role of head of content for Prime Video UK.

Backlund joined Amazon in 2012.