The former vice-chair and founding CEO of creative agency Droga5 will oversee Tribeca’s businesses in a reshuffle that officially confirmed that former Tribeca Enterprises chief creative officer Geoff Gilmore will continue as a consultant to the film festival.

Andrew Essex

Essex will report to Tribeca Enterprises co-founder Jane Rosenthal and will oversee partnerships, marketing, content and digital strategy and business development as well as all day-to-day operations.

As executive chair, Rosenthal will continue to work on the strategic growth of the company including the recently launched Tribeca Games and explore opportunities for brand expansion.

Essex will preside over a senior management team that includes evp of content and programming Paula Weinstein, evp of event strategy and operations Patty Newburger, CFO Sandy O’Hearen and general counsel and all Tribeca Enterprises operations Karen Lorenzo.

Genna Terranova will continue as Tribeca Film Festival director working alongside artistic director Frederic Boyer heading into the 15th annual festival that runs from April 13-24.