Melanie Iredale pic (1)

Source: Birds’ Eye View

Melanie Iredale

UK-based female-focused film organisation Birds’ Eye View has launched the sixth iteration of its Filmonomics business training programme.

The scheme is for feature writers, directors, producers of marginalised genders who are either on the verge of making their first feature, or have just made or released their debut.

The scheme is funded by ScreenSkills, as part of the BFI Future Film Skills programme using funds from the National Lottery, and has been running since 2014.

The programme is for professionals early in their career, but not new entrants, and aims to bridge the gap between development and distribution. It covers finance, marketing, exhibition and audience development, and includes sessions on presenting with trained psychologists, dealing with rejection, future trend-forecasting and networking events.

Speakers and coaches include head of BFI Film Fund Mia Bays, co-president at Cornerstone Alison Thompson and executive director at ComScore Movies Lucy Jones. The course will be led by Kate Gerova (course facilitator), Melanie Iredale (Birds Eye View director) and Simone Glover (Birds Eye View training manager).

Applicants can apply as individuals or as teams of two, and their first feature can be fiction, non-fiction, hybrid and of any genre. The programme will prioritise global majority and marginalised talent. The deadline for applications is March 8.

Some of the filmmakers and projects previously supported by the programme include Blue Story and Boxing Day producer Joy Gharoro-Akpojotor (a Screen Star of tomorrow in 2020); Paul Sng, who developed BIFA -winning Poly Styrene I Am Not A Cliché on the programme; and Thembisa Cochrane and Georgina Paget, who made The Colour Room for Sky in 2021.