Eileen Campbell has been appointed chief marketing officer of IMAX Corporation and will start work on Jul 15.

Campbell most recently served in the same capacity at global brand consulting agency Millward Brown, where she was also head of global development and North America CEO. 

Prior to Millward Brown she held senior leadership roles with market research and insight firms such as Angus Reid Group, NFO Worldgroup and Maritz.

“The IMAX brand is one of our most valuable assets and has become synonymous with the ultimate movie-going experience for audiences worldwide,” said IMAX CEO Rich Gelfond. “We believe Eileen’s impressive marketing and leadership credentials coupled with her analytic-based approach to brand-building will help us to strengthen and extend our brand value in support of our continued growth.”

“I’ve been a fan of the IMAX brand for many years and I am thrilled to be joining such a great company,” said Campbell. “Few brands in the world have created such an emotionally engaging and differentiated entertainment experience and I see immense opportunity for the business as it expands globally.”