Comic-Con: footage can pay

Iron_man_3

The importance of preview footage as a driver of audience engagement is highlighted in Comic-Con research conducted by international communications agency Way To Blue.

SIGN IN if you have an account

Do you want to keep reading?

Register  for free access to five articles a month

Untitled design (14)

Subscribe today and unlock access to:

  • Unlimited film & TV news, reviews and analysis on Screendaily.com                                            
  • All print and/or digital editions of Screen magazine
  • Breaking news alerts sent straight to your inbox
  • Digital festival and market dailies
  • Weekly awards magazines

 

Access premium content Subscribe today

If you have an account you can SIGN IN now