The combined Paramount Skydance and Warner Bros. Discovery will be known simply as Skydance, according to co-CEO David Ellison.
Ellison announced the corporate moniker in a social media statement today, ahead of the expected closure of the $111bn merger on October 6.
He said the Skydance name would allow Paramount and Warner Bros. “to remain in the spotlight” as distinct brands.
“Together, we are Skydance: a creative-first home for bold, quality storytelling,” wrote Ellison, saying he wants to “preserve what has made each of these studios iconic… We never wanted a new corporate identity to diminish, alter or overshadow either one.”
The rebrand comes a day after a US federal judge on Wednesday gave the final go-ahead for the $111bn transaction, and Ellison announced Mattel CEO Ynon Kriez as co-CEO, with a focus on the company’s day-to-day management and integration of the combined businesses.
David Ellison’s statement in full:
“What once was the peak, is now just the beginning.
“Paramount and Warner Bros. shaped over a century of culture. By combining them, we aren’t rewriting history – we’re equipping these iconic studios with a more powerful engine. Together, we are Skydance: a creative-first home for bold, quality storytelling.
“We chose this name for a few important reasons. First and foremost, as we bring Paramount and Warner Bros. together, we wanted to preserve what has made each of these studios iconic. Both have distinct identities, extraordinary legacies and brands that have resonated with audiences for generations. We never wanted a new corporate identity to diminish, alter or overshadow either one. Instead, we wanted a name that would give the combined company an identity of its own while allowing Paramount and Warner Bros. – and all our extraordinary brands – to remain in the spotlight.
“We have big goals for Skydance, and we intend to pursue them with passion, imagination and a willingness to take smart risks. At the same time, we will honor what makes Paramount and Warner Bros. special – giving both studios the opportunity to grow, tell more great stories and bring those stories to even broader audiences around the world, powered by the scale and capabilities of Skydance. I couldn’t be more excited about what we’re going to build together.”
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