Demetriou will be responsible for creating original audio-visual content with WMUK artists and brand partners
Warner Music UK (WMUK) has appointed Stefan Demetriou as VP, Content & Formats Strategy.
Reporting to Max Lousada, Chairman & CEO, Warner Music UK, Demetriou will be responsible for creating original audio-visual content with WMUK artists and brand partners as well as working with media brands across TV, film and digital platforms to develop innovative formats and distribution strategies.
He will work on co-produced content as well as on projects with Warner’s own production business Electric Light Studios (ELS).
He will also maintain his existing responsibilities for managing the visual content, music video, TV promotion and distribution for all artist campaigns for Parlophone and Warner Bros. Records UK, reporting to Mandy Plumb.
Max Lousada commented: “Now more than ever, visual content connected to music has real currency and no one is better placed than Stefan to capitalize on that momentum. This is an area with tremendous growth potential and to have someone of his calibre leading our efforts is a huge asset for our business and a best-in-class resource for our artists, labels and brand partners.”
Demetriou said: “I’m thrilled to be able to extend our audio-visual offering to the entire family of Warner Music UK artists and labels, as well as the many commercial and broadcast partners we work with. In our existing team and within ELS we have some incredibly talented people adept at creating high-quality, high-impact visual content that connects fans with our acts and their music and I’m delighted to have the opportunity to channel that expertise into so many exciting new opportunities.”
Kate Hiscox will now assume the role of Head of TV Promotion, Parlophone and Warner Bros; Tom Dark is promoted to Senior TV Promotions manager; and Natalie Hughes, Jr TV Promotions Manager.
Demetriou worked on content for EMI and subsequently for Parlophone and Warner Bros. Records UK for the past 10 years. He has worked on projects including Blur: No Distance Left To Run and Gorillaz: Demon Days, We Are Together and Coldplay’s Ghost Stories Live. He is an alumnus of the Inside Pictures programme.