The former president of Buena Vista International has been named COO of DreamWorks Animation while Ann Daly is promoted to president.

Lew Coleman will assume the role of vice-chairman in addition to his current roles of CFO and acting chief accounting officer.

“As DreamWorks grows, we are focusing on creating a strong management structure that has the expertise and capacity to best serve the changing needs of our company,” said DreamWorks Animation CEO Jeffrey Katzenberg.

“Ann and I are thrilled to welcome Mark to the DreamWorks family, and to recognise the current team for their tremendous contributions to the company.

“With these new changes, coupled with our other incredibly accomplished recent senior hires – Michael Francis as chief global brand officer and Margie Cohn as head of television, I’m very excited about the stellar calibre of our overall executive leadership team.”

Zoradi is a 30-year industry veteran who played a key role in establishing Walt Disney Home Entertainment and The Disney Channel.

He previously served as general manager of Buena Vista Television and president of Buena Vista International with responsibility for international theatrical and home entertainment.