Dawn Taubin has joined DreamWorks Animation as chief marketing officer, replacing the recently departed Anne Globe.
Taubin served as president of marketing for Warner Bros before she launched her consultancy Cinema Vision. Prior to Warner Bros she held positions at MGM/UA Communications and Warner Amex Cable Communications..
“Dawn’s vast experience in marketing franchise films with a global reach is a perfect fit as we continue to diversify and expand our brand,” said DreamWorks Animation CEO Jeffrey Katzenberg.
“Her passionate and knowledgeable leadership will be integral to the company’s growth, and I could not be more thrilled to welcome Dawn to the DreamWorks team.”
Globe departed earlier this week after 17 years at the studio. DreamWorks Animation scored a hit with The Croods, however Turbo [pictured] has not performed as well as executives expected.