Fresh off the global success of their joint directorial effort Captain America: The Winter Soldier, Anthony and Joe Russo have teamed up with Fast & Furious director Justin Lin and former Caviar COO Todd Makurath to launch the genre production company.
Bullitt is a branded entertainment production company set up to provide creative services to agencies, brands and other businesses. The new venture operating from the offices of Ridley Scott And Associates (RSA)
Early partnerships include narrative content for Google ATAP and Harley-Davidson.
“Our vision is to create a collective space for filmmakers that keeps the central focus on creative work,” said Lin. “We are building Bullitt as a place where well-known filmmakers, predominantly narrative feature and television directors, can advise and share their experiences with others.”
“Bullitt presents a unique voice to the world of branded entertainment,” said Joe Russo. “This collaborative environment will provide agencies and advertisers with a partnership that provides meaningful and resonating messages through creative problem solving within the realm of entertainment and advertising.”
“As a company, we believe that the future of content will depend on successful brand integration and partnerships,” says Makurath. “In fusing a direct relationship between filmmakers and the advertising community we will be able to give consumers a more entertaining, meaningful and ultimately engaging message.”
“We’ve had a fantastic working relationship with RSA that dates back many years,” said Anthony Russo, “Jules Daly [RSA president] is a true visionary. She heard the concept for Bullitt and offered to support us in any way she could. We arranged a strategic partnership with RSA to help grow the Bullitt brand.”
“I have long been a fan of all of these gentlemen, so I am really looking forward to getting this new venture up and running, where we can collectively create exciting and innovative campaigns for clients around the world,” said Daly.
Bullitt is represented by Maven Label, The House Of Representatives, Venable LLP and PMK•BNC. Co-Founder Lin is represented by CAA.