San Antonio-based Santikos Entertainment, the first indoor theatre chain in Texas to reopen amid the coronavirus pandemic, reportedly drew approximately 3,000 patrons over the weekend.
The operator reopened three sites after Governor Greg Abbott said businesses could emerge after many weeks of lockdown.
The theatres played a selection of films including Trolls World Tour, The Hunt, and Bloodshot and according to a report in The Hollywood Reporter generated close to $16,000 in ticket sales, based on sources with access to Comscore data.
Screen made multiple attempts to reach the individual sites and Santikos head office however recorded messages said the offices were closed.
The report concluded that at $5.41 a ticket, a little under 3,000 customers visited the three cinemas over the weekend.
It is understood Hollywood distribution executives have taken heart from the results.
Santikos said on its website last week that it was relaunching a drive-in site and would expand the initiative to two other sites, while several drive-in venues would remain closed.
Most regional operators and the nationwide majors have said or indicated they are not ready to open.
That is more likely to happen when Warner Bros releases the thriller Tenet from Christopher Nolan, which is scheduled to become the first tentpole to arrive this summer on July 17.
Most distributors have pushed their releases into later this year and 2021