EXCLUSIVE: The Film Sales Company president Andrew Herwitz has acquired international rights to Jody Shapiro’s documentary ahead of its world premiere in Toronto.

Burt’s Buzz chronicles the career of Burt Shavitz, founder of the cosmetic giant Burt’s Bees.

Shapiro previously directed How To Start Your Own Country and produced My Winnipeg.

Shapiro produced Burt’s Buzz and Jean Du Toit, Phyllis Laing and Isabella Rossellini serve as executive producers. Cinetic is in talks to represent US rights.

Herwitz’s Toronto roster includes When Jews Were Funny and White Lies.