EXCLUSIVE: AFM organiser Independent Film & Television Alliance (IFTA) has struck a strategic collaboration with industry intelligence, box office analysis and research flrm The Numbers as its official data partner.
The parties will collaborate on year-round original research and analysis examining independent sector trends, and offer a suite of initiatives for members.
Those include preferred access to The Numbers’ custom Comp Analysis Reports and research services that can help when evaluating projects and revenue projections; and educational webinars on film financing, market positioning, sales, distribution strategy, and the effective use of comparable film data.
Members will also get to benefit from research support for AFM educational programming and presentations.
Bruce Nash, founder of The Numbers and president of Nash Information Services, said the partnership would help IFTA members “make more informed decisions in a complex and growing marketplace”.
“Through this partnership,” he said, “we’re also looking forward to supporting IFTA members with data and educational resources to navigate ‘The New Global Screen Economy’ before, during, and after AFM.”
IFTA president and CEO Jackie Brenneman said, “Our collaboration with The Numbers will give our members and the broader independent community greater insight into what is happening across the marketplace, help them put that information to work as they finance, produce, sell and distribute content around the world, and better understand the trends shaping where the business is headed.”
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