India’s Federation of Indian Chambers of Commerce and Industry (FICCI) is launching an international contents market to run concurrently with its annual Frames conference in Mumbai.
Scheduled to take place March 5-7 at the Grand Hyatt in Mumbai, the Confluence market will host around 100 buyers and 300 sellers from 50 countries in its first year. Attendees are expected to include Vice, Star India, CBS and Viacom18, in addition to domestic and international OTT platforms.
The market aims to provide a platform to sell Indian and Asian content across film, TV, digital, documentary and animation. India currently produces around 1,500 feature films a year in Hindi and regional languages and has more than 800 TV channels broadcasting across different language groups.
Market sections include sellers’ booths, a buyer’s lounge, an Indian locations showcase, a pitching forum entitled “Frame Your Idea” and networking events.
At the same time, the market aims to offer an opportunity for foreign companies to sell to India’s growing ranks of OTT platforms, which are beginning to explore content outside the usual domestic and US fare. India’s biggest VOD service, Hotstar, recently launched an online French film festival and Korean and Turkish content is starting to make inroads in the territory.
Meanwhile, Frames 2018 is expecting to host 2,000 Indian and 600 foreign delegates, also running March 5-7 at the Grand Hyatt Mumbai.