The Spanish-language digital rights holders of television and feature film content has launched the beta version of streaming portal and mobile app Pongalo.
Latin Everywhere also announced it has acquired technology entrepreneur Sergio Radovcic’s venture-backed Inmoo to provide the infrastructure for the content platform.
Pongalo is a one-stop streaming service that offers content from Latin Everywhere’s catalogue of 50,000 hours of television, film and children’s programming.
The beta version debuts on January 20 as a free ad-supported service and Latin Everywhere top brass said a premium subscription option and other features were set to roll out later this year.
Pongalo complements Latin Everywhere’s 60m monthly views and 6m subscribers on its network of YouTube channels – one of the largest Spanish-language YouTube networks in the world – where a majority of the views originate from mobile devices.
The library encompasses more than 10,000 telenovela episodes including titles from the stables of Venezuela’s RCTV and Colombia’s Caracol. Titles include RCTV’s Juana La Virgen (pictured), the basis for recent Golden Globe nominee Jane The Virgin.
Pongalo will expand its content slate each week throughout 2015 by leveraging Latin Everywhere’s library and new programmes from third-party Spanish-language content owners.
In addition to being immediately available on the web at Pongalo.com all content is also available through Pongalo’s mobile apps.
“US Hispanics, in particular, consume more entertainment and adopt more mobile devices than any other ethnic group,” said Rich Hull and Jorge Granier of Latin Everywhere.
“This is a population that currently has $1.4tn in buying power, and is expected to more than double in the next 25 years. Pongalo was created for these US Hispanics, as well as for Spanish-speakers in Latin America and around the world, to be the definitive one-stop service that exists to let these audiences easily find and stream their favorite telenovelas, films and other content – whenever and wherever they want.
“We are very excited to fill the hole in this market by launching Pongalo into its beta phase, and we are equally excited about all of the new features and additional content we’ll add throughout 2015.”