Lionsgate has recruited former Amazon Prime Video executive Ryan Lowerre as its president of domestic television and digital distribution.
The appointment completes the reconfiguration of Lionsgate’s worldwide television and digital distribution operations, the company said.
Reporting to president of worldwide television distribution Jim Packer, Lowerre will oversee the distribution and licensing of Lionsgate’s 17,000-title film and TV library, as well as its slate of feature films and first-run TV series, to subscription and advertising-based video-on-demand, basic cable and free TV outlets in the US and Canada.
Over two stints at Amazon, Lowerre worked on the streamer’s content acquisition effort for international expansion and as head of content licensing for the US. He also previously worked at Hulu and, in international TV distribution, at Twentieth Century Fox.
Packer commented: “The demand for premium content is increasing all the time as more new buyers emerge to compete in the domestic marketplace. Ryan’s past work experience and business relationships make him the perfect candidate to help Lionsgate capitalise on the growing opportunities of an ever-changing media environment. He understands the needs of our buyers and brings a fresh and invigorating perspective to the team and our domestic business.”
Lowerre added: “Lionsgate is an entrepreneurial content leader at the forefront of innovative and bespoke distribution models, with a slate of current releases and a robust library that reach every corner of the world. I’m proud to join Jim and the Lionsgate family in positioning the company as a partner of choice to domestic streaming and linear buyers as their appetite for content continues to grow exponentially.”