Gabriel Gornell and Colleen Seldin’s New York-based Locomotive Distribution has launched a new genre label, Firebox.

The first Firebox title, You’re Nobody ‘Til Somebody Kills You, premieres this weekend at Willifest, the Williamsburg International Film Festival in Brooklyn, NY.

Michael A Pinckney wrote and directed the hip hop horror film, which features a cast including Nashawn Kearse, Michael Mosley and Michael K Williams, Big Daddy Kane and Doug E Fresh.

The story is about two New York City homicide detectives tracking a serial killer who murders hip-hop stars.

Gornell and Seldin were executive producers on the Black Noise Media-produced film along with Spike Lee.

“The horror and thriller genres have such loyal and passionate fan bases, we felt the time was right to launch a specialty label to focus on these kinds of feature films,” said Seldin, CEO of Locomotive Distribution. “Considering our expanding slate of films and television programming and the talent attached to these projects, this new initiative will give these films the special treatment they deserve. Additionally, it lets filmmakers know that genre films have a place in Locomotive’s ever expanding slate.”

Next up, Firebox is handling foreign sales on Elizabeth Mitchell and Brek Taylor’s debut feature Island, which stars Janet McTeer and Natalie Press. That film was produced by Amy Gardner.

Firebox is also on board the forthcoming feature Fear Clinic, based on the Fearnet web series. Robert Hall directs and Robert Englund will star.

Producers are Mark B Johnson, Aaron R Drane, George Alexandrou and Kevin Cain.