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Netflix has hired Melissa Cobb as vice-president of kids and family, overseeing the creation and acquisition of series and films for children and families.

Cobb relocates from Shanghai, where she most recently worked as chief creative officer and head of studio for Oriental DreamWorks. Based in the Los Angeles office, she will report to chief content officer Ted Sarandos.

“Melissa brings a wealth of experience creating and overseeing series and feature films that resonate with kids and families across the globe,” Sarandos said. “No matter where they live, our members find tremendous enjoyment in our kids and family content, and I couldn’t be happier to have Melissa on board to continue expanding into new and exciting areas.”

Cobb said there was “a huge opportunity” to create world-class series and features

Prior to Oriental DreamWorks, Cobb served as a producer at DreamWorks Animation on the Kung Fu Panda animated trilogy. She also worked at 20th Century Fox Feature Animation on Titan A.E. and Ever After, and at Walt Disney Pictures.