Neon has set April 1 as the start of its “cinemas only…forever” US tour for Apichatpong Weerasethakul’s Memoria starring Tilda Swinton.
The film will play throughout the country in a continuous string of more than 100 week-long engagements across multiple cities each week in arthouse cinemas and non-traditional venues like pop-up drive-ins, museums, art galleries, university screenings and outdoor events
Memoria premiered at Cannes last year and won the jury prize. It went on to become Colombia’s Oscar submission and was produced by Weerasethakul, Diana Bustamante, Simon Field, Keith Griffiths, Charles de Meaux, Michael Weber and Julio Chavezmontes.
The film follows an expat in Bogota, Colombia, who investigates a mysterious sound within her head and in the process of looking for its origin encounters the collective memory of the country’s past embedded in the land. It is Weerasethakul’s first film to shoot outside his native Thailand.
“For Memoria, cinema experience is crucial or maybe the only way,” said the director. “Let’s embrace the darkness and dream, one at a time.” Swinton added, “Memoria is the perfect film for this moment…Big cinema or bust…Throughout the universe, in perpetuity…”
Neon founder and CEO Tom Quinn said the plan to “truly pay homage to this existential gem was to build a sort of traveling mecca of cinema that has the capacity to stop us in our tracks”.
Memoria will return to the IFC Center on April 1 after it had its Oscar-qualifying run there in late 2021 and will open on Los Angeles’ Nuart Theater on April 8.
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