Netflix has tapped up BBC Studios chief marketing officer Jackie Lee-Joe to oversee its estimated $3bn (£2.4bn) marketing budget.
Reporting into Netflix chief content officer Ted Sarandos, Lee-Joe is the second high-level BBCS exec announcing plans to leave the producer/distributor in recent weeks.
BBCS Americas chief Ann Sarnoff revealed she was moving to Warner Bros to become chair and chief executive, replacing Kevin Tsujihara.
Group chief operating officer Anna Mallett is also departing imminently to head up ITN Productions, a move announced last December.
According to the Financial Times, Lee-Joe is set to control a marketing budget that will increase to $3bn (£2.4bn) this year as Netflix ramps up international growth strategy.
She replaces Kelly Bennett, who is retiring after six years with the SVoD giant.
Former Skype exec Lee-Joe joined Tim Davie’s BBCS in 2015 and has also held roles with Virgin Mobile, Carphone Warehouse and Orange.
Sarandos said: “Jackie is a truly original thinker with a wealth of global experience, making her the perfect fit as our next chief marketing officer.”
This story first appeared on Screen’s sister site Broadcast