Netflix has commissioned an adaptation of Korean webtoon Doona!, to be directed by hit K-drama Crash Landing On You director Lee Jung-hyo, and revealed that 60% of its global subscribers watched K-content in 2022.
Doona! will be a coming-of-age series that follows the romance between a K-pop star and an ordinary college student. It is to star former K-pop idol Suzy, whose credits include Netflix series Start-Up, in the title role with Yang Se-jong of TV series Still 17 as her love interest.
Written by Jang Yu-ha, the series is based on Min Song-a’s Naver webtoon Lee Doona! and is being produced by Studio Dragon, Showrunners and Studio N with Netflix handling distribution.
The announcement caps a strong year for K-content on Netflix, which revealed new data for 2022.
As well as stating that more than 60% of global Netflix subscribers watched Korean titles this year, it also revealed that K-content made it onto its Weekly Top 10 in more than 90 countries in the last year.
Extraordinary Attorney Woo, a K-drama about an autistic lawyer, spent 20 weeks on the Global Top 10 Non-English TV list this year, tied only with Squid Game.
In addition, three of Netflix’s most popular non-English shows ever are from South Korea: Squid Game, All Of Us Are Dead and Extraordinary Attorney Woo.
The phenomena that is Squid Game continues to rank number one across all shows in both English and non-English categories.
The streamer has more Korean series coming before the year has ended with season two of dating reality show Singles Inferno premiering tomorrow (December 13), fashion drama The Fabulous on December 23, and revenge thriller The Glory starring Song Hye-kyo premiering December 30.
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