The Sony Pictures Entertainment (SPE) hierarchy has promoted Michael Pavlic to president of worldwide creative advertising.
Pavlic most recently served as evp of creative advertising and will assume the position previously held by Tommy Gargotta, who is stepping aside.
He reports to Columbia TriStar Motion Picture Group president of domestic theatrical marketing Dwight Caines.
Pavlic joined SPE in 2009 and has worked on campaigns for 22 Jump Street, American Hustle, Zero Dark Thirty, Moneyball, Zombieland and Julie & Julia, among others.
He previously worked at Big Picture Entertainment as an editor and producer and as manager of creative advertising at SPE from 2003-2005.