London’s V&A museum has teamed with Picturehouse Entertainment to screen a live cinema event around its David Bowie exhibition.
David Bowie Is Happening Now will screen on August 13, directed by Hamish Hamilton who directed live TV coverage of the opening and closing ceremonies at the London 2012 Olympic and Paralympic Games. It will be produced by UK indie Done & Dusted.
The event will be distributed to more than 200 cinemas across the UK by Picturehouse Entertainment.
It will mark the end of the exhibition that opened in March and sold more than 67,000 advance tickets – exceeding pre-sales for any other V&A exhibition in its 150-year history.
The exhibition, featuring around 300 objects from the musician’s archive, has already been seen by nearly 200,000 visitors.
Martin Roth, V&A director, said: “This is the first time the V&A has taken part in a live broadcast event of this magnitude.”
The cinema event will be introduced by exhibition curators, Victoria Broackes and Geoffrey Marsh, and will feature special guests offering an insight into the stories behind some of the objects on display.
Tickets go on sale from June 28. Details of participating cinemas can be found here www.vam.ac.uk/davidbowieis