The former Sony corporate communications chief has announced (24) the formation of Elzer & Associates along with an initial roster of clients.

Elzer is joined by svp Rachel Falikoff, the former Imageworks communications executive with whom he served at Sony and New Line.

The client roster kicks off with social media start-up Newzcard, Jane Fleming and Mark Ordesky’s production company Court Five and Gordon Paddison’s digital services and social media agency Stradella Road.

“During my 25 year career, I have been privileged to represent some of the best executive teams in the business,” said Elzer. “Now it’s time to take all that experience and help a wider range of clients working in our industry.

“Rachel and I worked together at both New Line and Sony and we are committed to providing proactive and protective PR guidance for creative talent, businesses and organizations looking to better navigate the challenges of today’s media.”