Lauren Schwartz will head film publicity and Shani Ankori will head marketing for the company’s distribution labels, Sundance Selects and IFC Films.

In their expanded roles, Schwartz [pictured] will oversee the creation and implementation of national publicity campaigns, management of film festivals and talent relations for films on all platforms, while Ankori will oversee all marketing aspects for the company’s theatrical, VoD and home video releases.

In addition, Michael Winton will run all film publicity and marketing efforts for sister label IFC Midnight. Winton reports to Ankori. Schwartz and Ankori report to Sehring.   

“Shani, Lauren and Michael are incredibly talented executives, whose work over the years has been invaluable to the success of our company,” said Sundance Selects/IFC Films president Jonathan Sehring.

“Shani has been an instrumental creative force on some of the company’s top successes including Cave of Forgotten Dreams, Tiny Furniture, Buck, Pina, and In The Loop. Lauren is a seasoned publicist who has overseen strategy for some of our biggest films including Sleepwalk With Me, The Central Park Five, How To Survive A Plague, and Pina.

“And, Michael has done incredible work on our Midnight titles including Room 237 and The Jeffrey Dahmer Files. Collectively they will run all marketing and publicity for all three of our distribution labels.”

Vice-president of publicity Schwartz has been at Sundance Selects/IFC Films since 2011. Prior to joining the company she worked at Donna Daniels PR and served as director of publicity for Oscilloscope Laboratories.

Vice -president of marketing Ankori has been at Sundance Selects/IFC Films since 2007. Before that she was head of marketing at Samuel Goldwyn Films and Roadside Attractions.

Director of marketing and publicity Winton has been with the company since 2008. He started out as an assistant at Sony Pictures Classics.