WestEnd Films bolsters TV team, expands US footprint

UK sales agent WestEnd Films has hired Neta Rena Mor as head of television, co-production and IP.

Rena Mor will oversee sales, IP and co-productions across WestEnd’s expanding television slate. The Israel-based executive has worked as senior manager of international co-production and distribution at Israeli broadcaster HOT, where she oversaw co-productions and acquisitions such as Borders (Netflix/ZDF), Losing Alice (Apple TV+), The Dreamers (Sundance Now) and Bad Boy (Netflix).

She is also an executive producer on the Netflix original French Lover, starring Omar Sy. Rena Mor began her career at WestEnd as sales and acquisitions executive.

WestEnd has previously coproduced TV series including Valley Of Tears, for which it sold global rights to HBO Max.

Additionally, New York-based Lucie Braverman is also rejoining West End Films as head of marketing and publicity. 

Braverman began her career at Studiocanal in Paris. She first joined WestEnd in 2014, before heading to Universal Pictures Content Group as senior global product manager in 2021.

WestEnd’s film slate includes A Visit To Grandpa’s starring Anthony Hopkins; Interbeing, a biopic of Thich Nhat Hanh narrated by Benedict Cumberbatch; Zealot starring Kodi Smit-McPhee and Djimon Hounsou; Traction with Noomi Rapace and Luke Evans; Breaking Cover starring Scott Adkins; and Virginia Woolf’s Night And Day led by Haley Bennett and Timothy Spall.

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