Los Angeles-based entertainment promotions and publicity firm Norm Marshall & Associates is to partner up with UK company Bellwood Media, which specializes in production resources, film clearances and celebrity events.

The London based joint venture will be managed by Bellwood principals Kellie Belle and Emily Woods. Phil Whitehead from PR agency is also joining the company.

According to both parties, the partnership will help to “address the changing product integration and promotion business in the UK as a result of the recently adopted Ofcom brand integration laws.”

“Film is a global medium and TV now travels both ways across the pond at a rapid pace; we needed to be at the heart of the film and television industry in the UK and be the first American company to establish a beachhead in the EU,” said NMA Group President Mark Owens.