Victoria Treole, one-time Miramax representative in Australia, has been appointed head of acquisitions for Michael Favelle's start-up sales outfit Odin's Eye Entertainment, based in Sydney.

Odin's Eye is at Cannes for the first time with a mix of clever genre films, and low-budget dramas.

The company has already shown a knack for identifying films with potential that have been made outside the usual financing system: examples include actor/writer/director Matthew Newton's Three Blind Mice, which is in competition at the Sydney Film Festival, and Tribeca hit Bitter & Twisted, directed by Christopher Weekes.

Both he and producer Bridget Callow were only 24-years-old at the time they made the film. It will have its Australian premiere at the closing night of the Dungog Film Festival.

With hardly any sales agents physically represented in Australia, Odin's Eye is well positioned to take advantage of the extra activity expected to flow from Australia's new financing landscape.

Treole will continue to work on marketing projects with Fandango executive Sue Murray. 'I am totally committed to my (acquisitions) work with Odin's Eye and see it as a wonderful opportunity to re-engage with an area of the international industry that I love. Discovering the talent, whether at script stage or as a completed work, is thrilling.'

Odin's Eye signed up Super Size Me producer Dave Pederson as vice president of international sales, based in New York, only 10 days ago.