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By Jeremy Kay2007-01-05T00:00:00
Paramount Pictures has launched a mobile phone portal totransmit content to mobile devices and promote theatrical and DVD releases.Visitors to the mobile film sites can buy tickets, take part inpromotions and opt in to receive studio alerts.'Paramount Pictures will now have a direct-to-consumerrelationship to deliver revenue-generating content, innovative mobilecampaigns, tailored ...
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