Hadeel Reda's financing and production company Purple Pictures has begun principal photography in Los Angeles on its debut feature The Hottie And The Nottie.

Joel David Moore, Christine Lakin and Paris Hilton star in the comedy about a young man who learns he will only be able to get a date with Los Angeles's hottest woman when he sets up her less than attractive roommate.

Tom Putman makes his directorial debut from a screenplay by Heidi Ferrer. Reda is producing with Myles Nestel, Victoria Nevinny and Neal Ramer. Summit Entertainment is handling international sales.

'We are very excited to have such talented and funny actors joining us in making comedy.' Reda said. 'We are fortunate to have assembled such a great cast and crew.'

Prior to founding Purple Pictures Reda served as chief executive officer of Winchester Films.