Industry veteranSandrine Pechels de Saint Sardos has joined New York-based production anddistribution outfit Classic Media as sales executive.

Pechels de Saint Sardos will report to Classic Media's head ofworldwide distribution Doug Schwalbe and will handle international sales,distribution and marketing of productions including the upcoming family title PeterCottontail: The Movie.

Pechels de Saint Sardos most recently served as an internationalsales consultant for Crown Media, and before that was senior director ofbusiness development and sales at Sunbow Entertainment.

Classic Media is currently in production on the live-action Lassiedrama with Firstsight Films, the live-action Underdog with SpyglassEntertainment, and The Lone Ranger with Columbia Pictures and Doug Wickand Lucy Fisher's Red Wagon Productions.

The company's library features a range of animated and live-actioncharacters including Casper The Friendly Ghost, Rudolph The Red-NosedReindeer, The Lone Ranger, Lassie, and Rocky &Bullwinkle.