Principal photography has begun in Montreal on the modern-day fairy tale set in the world of fashion. Myriad Pictures handles world sales and will introduce in Cannes.

Portia Doubleday, Marc-André Grondin, Chris Noth, Lauren Holly (pictured), Mimi Kuzyk and Carlo Rota star in the project, described as Cinderella meets Twelfth Night.

Le Château is working in collaboration with costume designer Mario Davignon to provide wardrobe for the story of an aspiring designer who battles with duplicitous relatives at the family business.

Sean Garrity directs the story and Don Carmody, Robin Crumley, Gabriella Martinelli and Jane Silverstone Segal produce. Jason Sherman and Kate Melville co-wrote the screenplay.

Pacific Northwest Pictures will distribute the film in Canada.

“We are excited to be working with Don and Gabriella on this charming project with Sean at the helm,” said Myriad CEO Kirk D’Amico.

“He is a very talented director and the perfect fit for this material. We can’t wait to see this incredible cast led by Portia Doubledy and Marc-André Grondin bring these roles to life.”

After The Ball is produced by Don Carmody Productions, Martinelli Productions and Jane Silverstone Productions, in association with Telefilm Canada and with the participation of the Ontario Media Development Corporation.