The next-generation production company is committed to delivering storytelling through apps for tablet and mobile devices.
Hooked Digital Media’s first app is the ghost story Haunting Melissa, scheduled to release in spring.
“Hooked Digital Media will fill a void in today’s entertainment landscape by creating original filmed stories for viewing directly on mobile and tablet devices,” said Edelstein, who produced Mulholland Drive [pictured] for David Lynch.
“The way stories are consumed has changed, so we set out to alter how stories are told by harnessing the power of tablet and mobile devices.
“We are not taking movies and stuffing them inside an app; we are crafting stories that embrace app technology and the viewing habits of the new generation of consumers.”
Edelstein formed Macari/Edelstein Filmed Entertainment with Mike Macari and served as executive producer on the Ring films for DreamWorks Pictures.
Rounding out Hooked Digital Media are MySpace co-founder Aber Whitcomb and investor Kevin Washington. Whitcomb, who serves as an advisor to for the new production company, is a leader in cross-platform technology design, large scale computing and gobal networking.