At MIPCOM, FremantleMedia announced it is taking a 60% stake in branded entertainment specialists @radical.media.
@radical.media’s Chairman & CEO Jon Kamen will continue in his role and the management team will stay in place.
FremantleMedia CEO Tony Cohen said: “This major investment increases our expertise and capability as a multi-platform branded entertainment business. @radical.media’s reputation and relationships with the world’s leading advertising agencies, their clients and broadcast partners, combined with their strong creative profile and in-house talents, allows both organisations to develop more on- and off-screen content for broadcasters and brands. We are very excited about working with Jon and his exceptional team and we welcome @radical.media to the FremantleMedia family.”
Though primarily a TV, commercials and digital content company, @radical.media has worked on feature films including Bon Jovi: When We Were Beautiful, Crude, The Fog of War, and Metallica: Some Kind of Monster.
@radical.media has offices in New York, Los Angeles, Berlin, Sydney and Shanghai.