At MIPCOM, FremantleMedia announced it is taking a 60% stake in branded entertainment specialists’s Chairman & CEO Jon Kamen will continue in his role and the management team will stay in place.

FremantleMedia CEO Tony Cohen said: “This major investment increases our expertise and capability as a multi-platform branded entertainment business.’s reputation and relationships with the world’s leading advertising agencies, their clients and broadcast partners, combined with their strong creative profile and in-house talents, allows both organisations to develop more on- and off-screen content for broadcasters and brands. We are very excited about working with Jon and his exceptional team and we welcome to the FremantleMedia family.”

Though primarily a TV, commercials and digital content company, has worked on feature films including Bon Jovi: When We Were Beautiful, Crude, The Fog of War, and Metallica: Some Kind of Monster.  has offices in New York, Los Angeles, Berlin, Sydney and Shanghai.