Brian Goldner and Bennett Schneir will produce for Hasbro alongside Michael Bay, Brad Fuller and Andrew Form of Platinum Dunes and Jason Blum of Blumhouse Productions.

The project will be based on William Fuld’s notorious late nineteenth century device through which users can attempt to communicate with the dead.

Universal and Hasbro collaborated on the upcoming summer release Battleship, set to open in the US on May 18. Hasbro also has G.I. Joe: Retaliation on the runway with Paramount on Jun 29 and is partnering with that studio on the 2014 release of Transformers 4.

Ouija falls under Blum’s first-look deal with Universal and joins Vigilandia, which Blumhouse is also producing with Platinum Dunes, Mockingbird and Not Safe For Work.