Danny Boyle has begun principal photography in San Francisco on Universal’s Steve Jobs starring Michael Fassbender.

Aaron Sorkin wrote the screenplay and worked from Walter Isaacson’s biography of the Apple co-founder.

Steve Jobs goes behind the scenes at the launch of three iconic products, culminating in 1998 with the unveiling of the iMac.

Mark Gordon, Guymon Casady of Film 360, Scott Rudin and Christian Colson produce.

Kate Winslet stars as former Macintosh marketing chief Joanna Hoffman, Seth Rogen as Apple co-founder Steve Wozniak and Jeff Daniels as former Apple CEO John Sculley. 

Katherine Waterston, Michael Stuhlbarg, Perla Haney-Jardine, Ripley Sobo, Makenzie Moss, Sarah Snook and Adam Shapiro rounds out the key cast.