The Palm Springs International Awards Gala and Film Festival has issued a $100,000 reward for information leading to the arrest and conviction of the person responsible for the murder of Ronni Chasen.
The veteran publicist died from multiple gunshot wounds in the early hours of Tuesday morning  in Beverly Hills as she returned from a premiere party.
“Famed Hollywood publicist, Ronni Chasen, has been my partner in selecting all honorees and presenters for the Palm Springs International Film Festival Awards Gala for the past 10 years,” festival chairman Harold Matzner said.
“Ronni handled all negotiations with the studios and she and her team made all of the arrangements to bring the celebrity honorees to Palm Springs for the event. The honorees were Ronni’s responsibility until they arrived in Palm Springs. The Awards Gala has the amazing record of having every single honoree appear on stage for the past nine year.
“A very good lady, a good friend and a genius at her craft. Her death is very, very sad and mystifying. Ronni has played the most important part in the Awards Gala’s success. She will be very missed by all in the festival family and by me especially.”
Publicists gathered in New York last night to remember Chasen following a similar event on Tuesday night at the Four Seasons in Los Angeles.
Anyone with information is asked to call the Beverly Hills Police Department Tip Line at +1 310 288 2656.
A funeral service will be held on November 21 at 11am at Hillside Memorial Park and Mortuary, located at 6001 West Centinela Avenue, Los Angeles.