Spanish digital terrestrial pay television platform Quiero TV has extended its non-exclusive output agreement with Paramount Pictures to add the thematic channel Paramount Comedy into the platform's package offer.
Paramount Comedy is the first new channel Quiero has incorporated since its launch last May. The channel can already be seen in Spain on digital satellite platform Canal Satelite Digital, where it has aired since March 1999, and on cable network Ono. Quiero maintains non-exclusive deals with Paramount, Universal and, as of January, Warner and Disney.
The platform launched in May 2000 with 14 channels, among them the Studio Universal channel on an exclusive basis. Quiero general manager Ildefonso de Miguel recently unveiled plans for the platform to spend a cumulative $2.8bn (pts500,000m) on content acquisitions up to the year 2010. Spain's first and Europe's second-ever DTT platform, Quiero boasts more than 200,000 subscribers. Quiero's shareholders include Retevision/Auna (49%), Media Park (15%), Grupo Planeta (10%) and the UK's Carlton (7.5%).