Following the solid opening weekend for Rogue Pictures' horror remake The Last House On The Left, the company's new owner Relativity Media has announced that Rogue will be expanded into a lifestyle company.

Relativity chief Ryan Kavanaugh said today [March 16] that Rogue will encompass a clothing line and social networking ventures alongside feature production aimed at the 15-25 year-old demographic.

'As we delved into this, we learned the name Rogue resonates with young people not just as a movie brand, but also as an overall lifestyle brand, in a manner that we have never seen before' Kavanaugh said.

'It encourages fans to embrace films and fashion across all avenues of their lives, especially within the digital space.'

Rogue has partnered with The Jimmy Kimmel Show and KROQ to launch the brand, and promotions will include a Rogue-designed rock and roll tour bus that will serve as the studio's roving publicity machine.