Blair Rich (pictured) has beenpromoted to senior vice president of marketing and creative advertising atWarner Bros Pictures International (WBPI).

The new appointment will expand Rich's strategic role at thecompany. She will continue to direct and oversee creative campaigns fornumerous studio releases, including the upcoming Blood Diamond, 300, HarryPotter And The Order Of The Phoenix and Beowulf.

Rich will continue to be based at the studio's worldwideheadquarters in Burbank, reporting directly to WBPI marketing president SueKroll.

'Blair has been at theforefront of some of our most successful campaigns,' Kroll said. 'Strategyand creative go hand-in-hand and we are thrilled to recognise her tremendousgrowth, creativity and dedication with this promotion.'

Rich joined WBPI as a marketing trainee after graduating in 1997.She became a director in 2002 and vice president of marketing and creativeadvertising for the division in April 2003.

She has directedcampaigns for the Harry Potter series, Superman Returns, Batman Begins, The Island, The PolarExpress, Two Weeks Notice andThe Last Samurai, amongothers.