Zachary Rosenfieldhas left Insignia PR and joined Fifteen Minutes PR as the head of its entertainment division.

In his new capacity Rosenfield will handle a roster of corporate clients,producers, personalities and consumer product-entertainment crossover.

"Zach is a young man of immense skill and character and I know he will make agreat addition to our burgeoning team," Fifteen Minutes founder Howard Bragmansaid.

"In terms of skillset, personality and sensibility, Zach is a perfect fit forthe kind of company we are building, and his contributions will be immediateand significant."

Current employee Ryan Croy is named head of the corporate division. Sincejoining more than a year ago, Croy has managed and led the company's consumerproducts strategy.

Rosenfield served nearly nine years at Insignia PR.