Anewly created film market in
FromAugust 23-25, the film market budgeted at $450,000 (R$1m) will beheld at the Imigrantes Exhibition Center,simultaneously with the 15th edition of Broadcast & Cable, an internationalfair for television, radio and telecommunications engineering industries.
"Ourmotivation to launch the FIICAV was the success of Broadcast & Cable andthe recent announcement that
Producers,distributors, trade groups, film commissioners and international sales agents,such as Sydney Levine (Filmfinders -US), Donald Ranvaud (Buena Onda -
David Corredor (RunnerEntertainment-Colombia), Pablo Iraola (Patagonik-Argentina),Christina Littin (MC Films-Chile) and otherdistributors from
Amongthe exhibitors will be Cinema do Brasil, acooperation program between the Brazilian ExportPromotion Agency (Apex) and the local film industry union. More than 30 local filmcompanies that are already affiliated to the program will be negotiating its featuresat the market.
Oneof the highlights will be the romantic comedy If I Were You (Se EuFosse Voce), the most successful Brazilian film of the year, with 3.6mtickets sold and a gross of $13m (R$28.9m).